As interest in sports betting accelerates, leading operator Betpro has made waves through high-profile sports sponsorships aimed at growing its brand awareness and customer base. Let’s examine some of Betpro’s most significant partnerships across major sports leagues, teams, venues and events.
Official NBA Betting Sponsor
In 2021, Betpro signed a groundbreaking multi-year deal to become an Official Sports Betting Partner of the National Basketball Association (NBA). This marked the first time the NBA entered an official league-wide sponsorship with a sportsbook in the U.S.
The deal provides Betpro with substantial brand visibility across NBA media platforms, broadcasts, websites, apps and social channels. Betpro branding also appears courtside and on signage during nationally televised games, giving exposure to the NBA’s 1.9 billion global fans.
MLB Postseason Presenting Sponsor
Further expanding its sports league sponsorships, Betpro signed on as the first-ever Presenting Partner of the Major League Baseball (MLB) Postseason in 2022. This includes exclusive presenting rights to the ALCS, NLCS and World Series.
The deal gives Betpro dominant brand integration during MLB’s most viewed games through on-screen graphics, in-game features and sponsorship of the Postseason broadcast schedule.
Official NHL Betting Partner
In another major league deal, Betpro became an Official Sports Betting Partner of the National Hockey League (NHL) in 2022. This makes Betpro the exclusive sportsbook integrated into NHL media outlets across the U.S.
The sponsorship provides Betpro with rinkside branding during national NHL broadcasts. Betpro also gains exposure through NHL-owned platforms like NHL.com and the NHL app.
Betpro Arena Naming Rights
Betpro holds exclusive naming rights to Betpro Arena, home of the NBA’s L.A. Lakers and the NHL’s L.A. Kings, under a 20-year deal. This showcases the Betpro brand to over 1.5 million annual arena visitors.
Official New York Giants Betting Partner
Betpro signed an exclusive deal as the Official Sports Betting, iCasino, Poker and Fantasy Sports Partner of the NFL’s New York Giants. This provides substantial brand exposure through stadium advertising and official team marketing assets.
US Open Tennis Betting Sponsor
As an Official Betting Sponsor, Betpro gains exclusive sportsbook rights to the U.S. Open Tennis Championships under a 5-year deal. This prominent net branding provides invaluable exposure to millions of viewers.
Betpro Training Center Naming Rights
Betpro’s naming rights deal for the Dallas Cowboys’ headquarters and training complex establishes unmatched visibility with America’s most valuable sports franchise.
Official Boston Celtics Betting Partner
This exclusive deal designates Betpro as the only sportsbook promoted across the NBA’s Boston Celtics’ digital platforms, broadcasts, and in-arena advertisements.
Through these high-profile sports deals, Betpro has strategically embedded its brand across major leagues, teams, venues and events. The sponsored assets provide far-reaching exposure to loyal, passionate fanbases and cement Betpro’s reputation as a top online betting destination.